Importance of Humor in Sales Presentation

Even though sales are not laughing matters, it is surprising how much humor can do to a business when used during a sales presentation. Some of the advantages of using humor in sales presentations and product advertisements are as discussed below:-

Humor improves product differentiation for the company

The use of humor results in product differentiation and makes it more attractive to the target market. Product differentiation is one strategy in marketing, that enables a company to achieve competitive advantage from other companies producing similar products. Further, by promoting product differentiation through humor, the company develops uniqueness in their services or products. Therefore humor is an essential factor in a sales presentation.

Humor facilitates the demand for the product

In the course of a sales presentation, humor improves the products demand. in other words, humor helps the company and the salesperson to improve the brand image of the products by being friendly and human. Most consumers like to be influenced by appropriate humor since it indicates the level of humanity in the salesperson. For that reason, many customers will demand the products that are appropriately advertised with appropriate humor.

Humor enhances consumer-company relationships

Using humor leads to the development of a personal relationship between the consumer and producer. During the presentation, humor impacts the message and communicaion in general. As such, humor creates a positive consumer-producer relationship. However, it is also important to note that people have differences in what impresses them. Therefore, the salesperson should be careful with the kind of humor he/she is using in the sales presentation. Positive impact promotes a positive relationship between the company and the consumer.

Humor facilitates positive attitude in consumers

The use of humor is the best way to develop customer’s positive attitude towards the product. In this case, humor facilitates customers intention to purchasee the product. Lack of humor during a sales presentation, casues a negative influence on the customer’s intention of purchasing the product. Therefore, using humor during sales presentations decreases the intrusive nature of the communication, hence leading optimal marketing outcomes.

In conclusion, the use of humor in advertisements and sales presentations is a good strategy for promoting the product and improving marketing skills by a company. Therefore, any company with an aim of increasing profitability should employ the use of humor in its advertisements.

Recommendations

For a serious business transaction, one needs to avoid compromising topics such as racism, sexism, tribalism and so on while using humor. Such topics normally develop critics of the product and the company, hence reducing its performance.

Focusing on the business objectives when using humor during advertisements and presentation improves its positive impact on the business.

The Impact of Social Media to Business

Social networks currently play a significant role in every advertising strategy, and the advantages of using web-based social networking are essential to the point that most people are implementing this resource. This online social networking industry will undoubtedly continue to become great in the coming years. With such shocking improvement, every business today needs to utilize genuine online platforms in a perfect way. Here is how social media impacts businesses.

Increases Brand Awareness

Actualizing a web-based social networking procedure will incredibly build your brand recognition since you will connect with a wide crowd of buyers. Online posts and promotions are fundamental approaches to direct people to your site. Sharing incredible content for your blog or website to your social channels is an excellent method to acquire readers.

Online networking enables your business to show a positive image to your clients. Individuals like to work with other individuals, as opposed to organizations. At the point when brands get interactive by sharing substance through social media, it builds a brand.

Creates Customer fulfillment

When tending to questions regarding your business, you might want to be quick however you additionally need to be thorough. Speed is necessary when addressing questions and complaints on social media. Being comprehensive and fast when responding will help you maintain customer connections.

Having the ability to respond to questions shows that you are aware of your customers’ needs and plan to give them the best. Social media marketing done correctly can be a precious resource towards getting your clients fulfilled. Many carefully mindful buyers don’t hesitate to use web-based social networking when they experience an issue with an item they cherish, and it is up to you to take advantage and offer excellent customer service.

Social marketing on online platforms can convey success towards your business. It is true that proper customer service keeps your customers satisfied and makes clients give referrals to your business.

Empowered Pulse is among the best digital marketing organizations offering innovative responses for each one of our clients. Contact us today to take your company to the next level.AuthorMysitesPosted onCategoriesTechnology

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Four smart places to invest your money

The financial market and the economy are now entering a new phase, full of new risks and opportunities for investors. It is evident enough that unemployment levels are declining and there is hope that inflation will start to pick up. As it is with economic transitions, this moment of change is creating new opportunities in the financial markets: the landscape is shifting and investors need to come up with smart ways to invest their money. Where should you invest your money? Here are the four areas you may consider:

Inflation-Protected Bonds (I-Bonds)

Inflation denies you the opportunity to reap from your investment in traditional fixed-income securities. This is because the money you earn through interest is not worth as it was during the initial investment. This phenomenon has prompted some financial institutions to come up with products which shield your investment from inflation. Treasury Inflation-Protected Securities (TIPS) are one way to go about this. TIPS come at fixed interest rates but the principal may fluctuate. You can also purchase I-bonds which are some form of savings bonds whose interest rates fluctuate while the principal remains constant.

Commodities

As the global economy recovers from the recession, the fear of deflation has been replaced with concerns about possible inflation. For some time now, the price of commodities such as oil, gold, land packages and agricultural products have been on an upsurge. Most businesses have not been able to pass down the high costs down to the consumer but there is a likelihood that all this will change. While some experts rule out the possibility of inflation being a major problem, you should not throw caution to the wind. Inflation cannot be ignored. Real assets such as commodities could provide protection for your investments in an inflationary environment. However, rather than trying to invest in the next ‘hot’ commodity, tap into an extended exchange-traded fund or a mutual fund and invest in a range of different commodities.

Municipal bonds

The municipal bond market is attracting more investors by the day. Most issuers are able to repay their obligations without any problem and the returns are good; a 10-year bond may yield about 4 % interest. The secret to success is simple: learn to protect yourself from weak issues.

Australian Dollars

Steve Persky, managing partner of the Dalton Investments was quoted saying, ‘One way to hedge it is with the Australian dollar.’ True enough, the Australian economy was unscathed by the global recession. It did not fall victim to the credit pressure, which faced much of Europe and the USA. So, if you want to invest, you now know where to put your money.

As is evident, there are many places in which you can invest your money. Keep in mind to involve a financial advisor to guide you. Share this content with your friends on Facebook, Twitter, Instagram and other social media platforms.

Things You can Make With A Slow Cooker

Slow cookers are capable of preparing much more recipes. Some of the recipes are:

  • Baked Potatoes

For a weeknight dinner solution you can make potatoes in the slow cooker. They can cook all day while you are handling other jobs in the house.

How to bake potato as a school food service.

Make potatoes and prepare the ingredients. Olive oil and salt are some of the things you require.

Put a square of aluminum foil on your surface and set a potato top. Prick the potato with a fork then rub it with teaspoon of olive oil and sprinkle with salt. Wrap the potato firmly and do the same for the remaining potatoes.

Arrange the potatoes in the slow cooker. If you are baking 1to 2 potatoes, put them in the center of the slow cooker and stock them in layers.

Cover the slow cooker and let it cook for 8 to 10 hours

  • Rotisserie Chicken

If you do not have time to tend roasted chicken in the oven and you like slow roasted chicken then slow cooker is an idea for you. Leftovers can be useful for making sandwiches in lunch boxes.

Other school food service may need to prepare this type of chicken once in a while. These are the procedures to follow:

Put the onion at the bottom of the slow cooker then put all the spices in a small bowl and put it aside.

Rub the mixture all over the outside of the chicken. Put the chicken breast side down but on top of the onions and cover the slow cooker.

Cook on low for about 7 hours till the chicken falls of from the bone then remove the chicken from the cooker and serve.

  • Roasted beef

You will need the following ingredients 31/2 pounds boneless Rump Roast, salt, pepper and olive oil. Meat thermometer will also be necessary. Some beef stock and corn starch.

School food service can apply the following procedure:

Using a sharp knife, cut small incisions around your roast, place one sliver of garlic on each incision. Put one table spoon of olive oil around your roast then sprinkle it with pepper and some salt. Place your roast on an oven rack, fatty side facing up and drip pan over a rack under the roast rack. Turning the roast will not be required this way. Let your roast brown at 375o F.

Remove the beef from the foil after 10 hour of cooking split and eat.

It still requires some hours cooking on slow cooker after it starts browning using your meat thermometer to check its temperature pull your roast once the temperature reaches 135 to 140oF place it in aluminum foil and serve

The above information will help you choose the lunch mob service for great recipes.

TURN THAT SLACKING BUSINESS INTO A BOOM

Do you sometimes feel like luck has closed its doors on you and your once flourishing business is slowly shriveling? And finding out what the trouble is, is also proving to be an arduous task? At most times, it is usually you who is not playing your cards right. The following are some ideas that as a businessperson, you should put into consideration.

Learn new business gimmicks

New tricks will ensure that customers will flock your business premises. Tricks such as; treating your customers better, and appreciating them if you have not been doing so in the past. Start paying attention to those clients; they are the reason for the existence of your business. Also make sure that your business is usually open early enough, and closes late evening, to meet the needs of those customers who go to work early and come back late.

Reputable customer care services

You can provide the customer care services yourself, especially if your business is still growing; or rather, you can employ adept customer care personnel. Ensure you have a toll-free line that is reachable 24 hours a day, for your clients to give their compliments and complains, if any occur. Also take customers’ criticisms positively and appreciate the criticizers; it makes them feel valued. Make sure that complains are dealt with, within the shortest time possible. However, you should let your customers know that complains should be launched within a stipulated period of time, after which, there will be no compensation. This is so, to protect your business.

Learn your rival’s weakness and capitalize on it

In an ideal business world, you will never lack rivals. Knowing how those contenders run their businesses, will give you an opportunity to identify the gaps that exist, in running that kind of business. Work on those gaps and make them your strongest points. For example, if they do not have a cashless system of payment of goods, you can introduce that service at your store, and you will be sure to pull your rival’s clients your way.

Always have enough and variety of stock

This is one of the things that will make your customers love shopping at you store. Always order for new stock before your current one is depleted. If you run a general merchandise store, make sure that you have most items that your customers are likely to buy. This way, they will have everything they need under one roof. This is to avoid disappointing the buyers when they cannot find just one item out of the many on their lists.

Discounts for loyal customers

Although this should not be frequent, you should try to appreciate your loyal customers through random and surprise discounts. They will always come to your store expecting that someday soon, you are going to throw that discount again.

Redeemable card points

If you do not have this already, consider starting it; giving redeemable points to your customers when they shop. Later, when they have sufficient points on their card, and depending on how much a point values, they can use the points to shop. In any case, who would not love to be rewarded just for spending some cash on shopping?

Good advertising

Invest in good advertisement strategies for your products. You can use those magazines that sell like a hot cake, or embrace the use of technology and internet traffic. Use of face book, twitter and a website blog will ensure you reach many potential clients.

Delivery services

Provide free delivery services to the customers around your area, and those that are far, you can charge a small fee. Customers will always come shopping at your outlet in bulk, because they will not have to worry about how their items will reach home. You can also include a dial-an-item service whereby, clients make a call to your store, make orders for the items they need, and you deliver the orders to their addresses. They pay up on delivery.

When one starts a business, they do so with the hope that it will soon pick up and run smoothly. They have high expectations. But without the correct strategies put in place, the business will be bound to fail at some point. However, with tactics such as those mentioned above, one can start and run a business successfully, or salvage an otherwise declining business.

Ten things you can do to stay motivated and inspired throughout the day

Do you feel like your life has become monotonous and meaningless? Want to recapture that enthusiasm and fire in the belly you need to accomplish your goals? No need to worry, here are 10 things you need to do to stay inspired and productive all day:

  1. Drink a glass of water ever morning

Water is great for your body, so start your day by drinking a glass of water. Drinking a glass of water first thing when you wake up will kick start your system and give your day a fresh start.

  1. Reflect

Most people live their entire lives without examining their actions, decisions and consequences. If you intend to live a life of purpose and accomplish much in your lifetime, always take about 10 minutes to reflect on your life.

  1. Exercise

Exercise boosts your energy and, helps in managing stress and improves your mood. Simple but effective exercise you can engage in daily include biking around the block, walking to work rather than taking a cab and swimming.

  1. Keep learning

Knowledge is power, so keep increasing your knowledge. To increase your knowledge easily, make use of handy resources such as the internet and public libraries.

  1. Plan your day

Planning your day will help you to stay focused on accomplishing the important things you need to accomplish in your life. Before you step out and get caught up in the daily hustle and bustle of things, sit down and make a list of the things you intend to do before the day ends.

  1. Engage in a renewal habit

Renewal habits help you to unwind and relax, so set aside some time to enjoy favorite activities such as hitting the tracks on your bike or playing with your pet. If you love music, bring your favorite music to work or gym.

  1. Count your blessings

The modern world has become highly competitive which make people concentrate on chasing what they do not have rather than be grateful for what they already have. To help you rewrite that script, take time every morning to think about 10 or more things you are grateful for .Being thankful will inspire and energize you throughout the day.

  1. Tidy your desk

A clean working environment has a way of de-cluttering your mind and helping you to focus on the real issues that needs to be accomplished.

  1. Get enough shuteye time

Getting enough sleep helps you stay focused, fresh and optimistic. It also gives you a fresh perspective and energy to accomplish the things that will help you to accomplish your goals.

  1. 50/10 rule

To keep up your energies and help you to concentrate on your tasks, work on an important task for 50 minutes and take a break for ten minutes.

Give Stress A Time-Out!

Exercise

Now, just before you think that we’re adding you more stress, you might want to know that exercise has been proven to be one of the most beneficial stress-relieving ways. Workouts such as yoga

skillfully combine the art of exercise with meditation making its overall effects priceless. There are

two significant ways this happens.

● Exercise boosts your endorphins production. Endorphins are your feel-good hormones.

Having more of these hormones enhances yourself-confidence and reduces stress

● Exercise promotes good sleep, therefore, providing one with ample rejuvenation time. Good sleep gets you feeling contented and ensures you can concentrate more passionately and actively in your day to day activities.

Nutritional supplements

Seeing that stress has a multifactorial etiology, we need a multidisciplinary approach to tackle it.

Proper nutrition has been proven to alleviate the stress. There are an array of supplements

That provide the necessary supplements your body needs to relax. Some of the supplements in stores include; organic Wild Microalgae®, whole body algae, the heart of algae, and wild algae

powder among others. The best part is that these products are organic, gluten-free, dairy-free and

Also GMO-free just designed to make your body whole again.

Meditation

Stress is a more of a psychological problem with physical manifestation. Curing the mind is an

important part of getting the stress relieved. This is precisely what meditation offers. All you need

to do is to take some few minutes of your time preferably in the morning before the day’s tasks to keep

yourself away from the cares and troubles of the world. Take deep breathing and clear your mind. Think of nothing and let your mind wander off into the abyss of silence.

The importance of de-stressing cannot be overemphasized. Above, are recommended steps to

reduce your stress levels and live a stress-free human. Follow these three simple guidelines and watch as the quality of your lifestyle improves.

Adapting to and Managing Change

With the rapid expansion of different industries, the movement to eCommerce, and the advancements of technology, there are a lot of factors for change in our society. The need for change can be both internal and external. Changes in society will impact the way we do business and influence the way our business is run. Both small companies and large corporate companies have struggled with the idea of change, and when they fail to adapt they often get left in the dust. When change is necessary, do not be afraid to try new things! Change is a natural part of working for and owning a business. It is how you react to change that will decide whether you can be successful in the long-run.

Changes can occur at different speeds, from incremental change to rapid change. Technology, Globalization, Workforce diversity, Legal environment, Ethics, Corporate Social Responsibility – changing expectations for businesses, Cultural changes and changing consumer demographics all influence change. There are many different ways to manage change and promote change within your organization and even within yourself. Using the ADKAR model we can see the different parts of the change process. You first need to have a general awareness of the need for change. Know that change is necessary and even beneficial. Start growing a desire to change, and start wanting change to occur. Be knowledgeable on how to change, and what it will take to change. Have the ability and the resources necessary to change, make sure change is practical. Lastly, reinforce to sustain change. While undergoing change you may go through a range of emotions starting from shock to integration by the end of your transformation.

As a leader of an organization you must provide a sense of clarity and direction for your company and those who work within your organization. Leaders should understand that resistance is typically associated with the first stage of change. However, while pursuing any type of change, both in a business setting and on an emotional level make sure you stay true to your values, beliefs, and mission. If you’re curious about initiating change you may also want to follow Kotter’s 8-step model. First create a sense of urgency, form a coalition, create a vision for change, communicate this vision, empower action, create quick wins, build on the change, and lastly make the change stick. Change is a natural part of personal and company growth, the key is to be adaptable, open minded, and patient.

5 ways to manage your stress effectively

Managing Stress

Do you feel stretched like a rubber band? Have you lost the feeling of being in control of your life? Often times it is easy to over-extend yourself, leaving you with a feeling of “where’s my life”? It is time to take control of your life and learn how to manage stress. What steps can you take?

Pinpoint the stress factor

Whether you are a stay at home mom or a busy account executive, stress can creep in and steal your mental health. Learn how to pinpoint the stress factor and learn how to control it. If you feel like you do not have enough time in the day, time management will help in preventing overextending yourself. Start a time entry journal, organize your time so that you can see on paper if you will be able to get everything done and still have time to carve out 30 minutes for yourself.

Focus on what makes you calm and in control

Everyone has an activity that allows them to de-stress, take the time to treat yourself for better mental health. If you are enjoying yourself, you will not think about the “bad areas” in your life and will focus more on the positive areas which will help reduce stress.

Get active

Studies have shown the best way to reduce stress is to get active. Take 30 minutes a day and do some form of exercise. Walking, jogging, stretching, weight lifting, anything to get the body moving will increase endorphins which are a natural stress reliever.

Make time for fun

Give yourself permission to have fun. Everyone needs an outlet to get rid of stress. If you enjoy playing golf, set up a time on your calendar to go to the golf course. If quiet time, reading a book, relaxes you, put your best effort towards making time to curl up with a good book and relax.

Maintain balance

To live a happy productive life, reducing stress is a must. When a person is dealing with stress, not only does the individual suffer, but others around you will suffer as well. Learn what your triggers are and avoid over-extending yourself.

In a fast paced world, it is very easy to become stressed. Reducing one’s mental stress will allow for a happier, healthier, more productive life.

How To Be Self- Supportive

People can get burdened by challenges they are going through in life. These challenges may be as a result of their financial status, their relationship with others and tragic occurrences in their lives like the death of a loved one. However,people have overcome challenges by having a network of people to rely on for emotional support.

Emotional support is important because one gets a higher self-esteem. Their confidence gets a boost and they can manage through life problems. In addition, it gives people a better ability to cope with stress and feel more in control of their lives.

However, some people are their own support system. This means that they give themselves the necessary support during difficult times. How can one support himself or herself?

Self support can come from prayers. This is especially for the religious people. Turning to prayer can help ease the burdens of their hearts.

Another way of supporting oneself is through self love. If one cannot love himself or herself, who will? People should treat themselves well; cook a favorite meal or buy something new. This will help the person to feel better about themselves.

Moreover, people should do what makes them happy. Even in the face of challenges, engage in fun activities that will result to happiness. This will in turn reduce stress. However, one cannot engage in activities that make them happy while bringing unhappiness to others. One cannot leave their young children unattended just to go party.

Also, have time for self reflection. This is necessary for one to identify their weaknesses and their strengths. One is able to determine the way forward out of their misery.

Finally, reading motivational content can come in handy when one wants to support themselves emotionally. Motivational content exposes one to ways of dealing with life challenges. It also takes one’s mind off stressful situations for a while.

In conclusion,a support system can come from within us. People need to rethink their sources of emotional support. They need to realize that their can be their own shoulder to lean on. They can be the shove they needed to get things emerge stronger emotionally.