Importance of Humor in Sales Presentation

Even though sales are not laughing matters, it is surprising how much humor can do to a business when used during a sales presentation. Some of the advantages of using humor in sales presentations and product advertisements are as discussed below:-

Humor improves product differentiation for the company

The use of humor results in product differentiation and makes it more attractive to the target market. Product differentiation is one strategy in marketing, that enables a company to achieve competitive advantage from other companies producing similar products. Further, by promoting product differentiation through humor, the company develops uniqueness in their services or products. Therefore humor is an essential factor in a sales presentation.

Humor facilitates the demand for the product

In the course of a sales presentation, humor improves the products demand. in other words, humor helps the company and the salesperson to improve the brand image of the products by being friendly and human. Most consumers like to be influenced by appropriate humor since it indicates the level of humanity in the salesperson. For that reason, many customers will demand the products that are appropriately advertised with appropriate humor.

Humor enhances consumer-company relationships

Using humor leads to the development of a personal relationship between the consumer and producer. During the presentation, humor impacts the message and communicaion in general. As such, humor creates a positive consumer-producer relationship. However, it is also important to note that people have differences in what impresses them. Therefore, the salesperson should be careful with the kind of humor he/she is using in the sales presentation. Positive impact promotes a positive relationship between the company and the consumer.

Humor facilitates positive attitude in consumers

The use of humor is the best way to develop customer’s positive attitude towards the product. In this case, humor facilitates customers intention to purchasee the product. Lack of humor during a sales presentation, casues a negative influence on the customer’s intention of purchasing the product. Therefore, using humor during sales presentations decreases the intrusive nature of the communication, hence leading optimal marketing outcomes.

In conclusion, the use of humor in advertisements and sales presentations is a good strategy for promoting the product and improving marketing skills by a company. Therefore, any company with an aim of increasing profitability should employ the use of humor in its advertisements.

Recommendations

For a serious business transaction, one needs to avoid compromising topics such as racism, sexism, tribalism and so on while using humor. Such topics normally develop critics of the product and the company, hence reducing its performance.

Focusing on the business objectives when using humor during advertisements and presentation improves its positive impact on the business.

4 Simple Techniques To Fight Procrastination

Procrastination is a looming issue faced by many people in their day-to-day life. The delays and avoidance of tasks waste time, and hinder productivity. Therefore, coming up with methods to combat procrastination is vital. Here are three simple techniques that you can apply to fight procrastination.

  • Break Down Tasks

One of the main reasons for procrastination is due to large tasks appearing overwhelming and intimidating. An effective strategy to fight procrastination is breaking down large tasks into smaller manageable steps. This will help reduce the fear associated with the work.

  • Reward Yourself

Lack of motivation is a common reason for procrastination. Regularly rewarding yourself for each completed task will help get you going. Your brain will start to associate the tasks with something desirable making it easier to focus.

  • Have Fun

Most tasks procrastinated aren’t fun which leads to boredom thus the unnecessary delays and avoidance. You need to mash together something that you enjoy with the unexciting task to make it more tolerable. It could be dancing while you’re vacuuming the house, or listening to music as you write that report. Anything that you find could help get you going.

  • Forgive Yourself

Research suggests that procrastination is rooted in your psychology. The delay of tasks affects your self-worth as it brings you down for not completing tasks and achieving your goals. Take the time to forgive yourself when you slip up. It will reduce negative emotions and improve future results.

Final Thoughts

Tasks can sometimes be daunting but are a necessary undertaking for success and attainment of goals. Take smaller steps, pat yourself on the back when you make progress, and remember to have fun in everything that you do. If you do procrastinate, free yourself from guilt, forgive yourself and get it going. Incorporate these simple techniques to fight procrastination, and you will be well on your way to experience the best version of yourself.

10 Office Hacks That Will Make Your Boss Think You Are a Genius

Do you sometimes wake up dreading to go back to your office because of some issues like job fulfillment and feeling like everything around your office is out to get you, from your disarranged desk to your tiny office. Well, you are not alone, most people have similar feelings due to varying reasons.

To ease you up and make your office life a little easier, below are some 10 office hacks that will make your boss think you are a genius.

1). Using a small or medium sized spice holder to hold your office supplies like pins and staples. This clears off your desk making it appear tidy and organized.

2). Hang a small basket underneath your desk so as to keep extra paperwork off your working station on your office desk.

3). If your office requires key card access, you can always keep your card under your phone case ensuring you always have it.

4). If you have an old cassette case, you can invert it inside out and use it as a stand for your mobile device or even iPod.

5). Organize how your codes appear in your workspace by color coding them.

6). At the office you can use google as a timer clock by simply typing ‘set a timer for……’.

7). During late night working hours, you can illuminate your computer keyboard using LED rope lights.

8). When you have been working over long periods of time and you are having a sour neck, You can insert a soaked sponge inside a sealable paper bag to act as an ice pack.

9). Place strong magnets under you desk so as to act as a holder for magnetic materials like scissors or pins.

10). Whenever you are having an office lunch and you have a drink that needs to be opened, you can use the side of a Mac book charger to open it.